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ROI & Economics 5 min read
The End of the SDR Tax: Infrastructure-First Pricing in 2026
Sarah Jenkins
Product Strategist • Feb 15, 2026
The Hidden Markup
If you hire a traditional SDR agency today, you are paying for three things:
1. Human Labor: Inefficient and burnout-prone.
2. Tool Stack: They buy Apollo, Outreach, and ZoomInfo seats.
3. The Markup: They charge you a premium on top of everything.
Infrastructure Arbitrage
ASOC is built on a different philosophy: Infrastructure Arbitrage.
We believe you should pay the *market rate* for intelligence and connectivity, not an arbitrary agency fee.
The Cost Breakdown
Component
Agency Cost
ASOC Cost
**Enrichment**
Bundled ($?)
$0.05 / lead (Apollo direct)
**Voice Minutes**
Bundled ($?)
$0.12 / min (Retell direct)
**Management**
$5,000/mo Retainer
$499/mo Platform Fee
Saving $50k/Year
By switching to an infrastructure-first model, a typical Series A company saves over $50,000 annually while increasing lead volume by 10x.
[Check our ROI Calculator](/pricing) to see your specific savings.